Social media strategist, Founder of SparkTok, & trusted partner for brands seeking organic growth.
KELSEY FARRAR
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Kelsey Farrar is a social media strategist, content creator, and organic brand growth expert.
Social Content Strategist
Kelsey has developed and executed organic strategies that help brands grow and engage their audiences.
Content Creator
Kelsey has produced scroll-stopping content for brands, turning ideas into campaigns that connect and convert.
Brand Growth Partner
Kelsey helps brands strengthen their online presence, build trust, and create loyal communities through authentic storytelling.
About Kelsey Farrar
I’m Kelsey Farrar, a Canadian entrepreneur and content creator helping brands and creators grow through strategy, social media, and storytelling. Over the years, I’ve worked with businesses worldwide to develop marketing strategies, produce engaging content, and build audiences on platforms like YouTube, TikTok, and Instagram.
My work is rooted in understanding the platforms I use. I study what drives engagement, how algorithms shift, and what makes audiences act. This means I can create content and strategies that feel authentic to the brand while also performing well in search, social, and paid media. I’ve worked with e-commerce businesses, lifestyle brands, podcasters, and agencies, helping them achieve growth and build lasting relationships with their communities.
I’ve spent my career blending creativity with data-driven strategy. My background includes building campaigns from the ground up, working with both startups and established brands, and finding new ways to connect with audiences in a fast-changing digital world. Whether it’s a social media launch, a content series, or influencer collaborations, I focus on making sure every project is both creative and measurable.
Check out how I builds brands on TikTok without paid ads and how to follow the top trends on social media.
“Every post should have a purpose.”
Kelsey Farrar
Founder of SparkTok