About Kelsey Farrar
About Kelsey Farrar
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I’m Kelsey Farrar, a Canadian entrepreneur and content creator helping brands and creators grow through strategy, social media, and storytelling. Over the years, I’ve worked with businesses worldwide to develop marketing strategies, produce engaging content, and build audiences on platforms like YouTube, TikTok, and Instagram. You can find my latest MSN article where I talk about the power of organic marketing on TikTok.
My work is rooted in understanding the platforms I use. I study what drives engagement, how algorithms shift, and what makes audiences act. This means I can create content and strategies that feel authentic to the brand while also performing well in search, social, and paid media. I’ve worked with e-commerce businesses, lifestyle brands, podcasters, and agencies, helping them achieve growth and build lasting relationships with their communities.
I’ve spent my career blending creativity with data-driven strategy. My background includes building campaigns from the ground up, working with both startups and established brands, and finding new ways to connect with audiences in a fast-changing digital world. Whether it’s a social media launch, a content series, or influencer collaborations, I focus on making sure every project is both creative and measurable.
Beyond client work, I’ve built my own projects and personal brand — giving me firsthand insight into what it takes to grow from zero. I know the challenges of starting out, scaling sustainably, and keeping an audience engaged over time. This hands-on experience shapes the way I work with others, offering practical strategies that are proven in real-world situations.
You can find answers to common questions on my FAQ page.
For additional information, visit my Crunchbase, Medium, AMZ Summit and Wikidata.
Find my contributions to Startup Club.