TikTok UGC is one of the most powerful growth tools for brands, but picking the wrong creators can waste time and money. In this article, Kelsey Farrar shares a proven process for choosing creators who drive sales, build trust, and turn content into long-term assets.

TikTok UGC is one of the fastest ways to drive sales online, but most brands are still getting it wrong. From chasing follower counts to treating videos like one-off posts, these mistakes waste time and money. Here are the three biggest TikTok UGC mistakes I see all the time and how to fix them.