Most TikTok Shop creators get views but zero sales. Your conversion problem is a trust problem. I wrote this guide to show you the exact content loop that turns random viewers into paying customers.

TikTok UGC is one of the fastest ways to drive sales online, but most brands are still getting it wrong. From chasing follower counts to treating videos like one-off posts, these mistakes waste time and money. Here are the three biggest TikTok UGC mistakes I see all the time and how to fix them.